Next time you’re going to see a taxi in New York City, you might be surprised to see that their logo has significantly changed.
As of today, the new logo for medallion taxis is a bold yellow T, in a black circle, preceded by the NYC letters.
Discussing the decision to change the logo, the Taxi and Limousine Commission Chairman David Yassky said “We have no doubt that a yellow car with a roof light with a big T will be understood as a New York City taxicab. Even the greenest of greenhorns will know that it’s a taxicab.”
The new taxicabs’ design also drops the fare panel from the passenger’s door, as this information will be found on the TV screens in the backseat of the cabs.
This new logo, which came to exist after work done on the Taxi of Tomorrow Nissan Prototype, was created with the help of the firm Smart Design.
To learn more about the Taxi and Limousine Commsision initiatives, click here: http://www.nyc.gov/html/tlc/html/about/about.shtml.